THE GUERRILLA ANGEL REPORT — Exploitation or savvy marketing? We’ve had this ruckus before. If done wrong, we’re stereotyped. If done right, a heck of a lot of positive publicity for us.
This time it’s Toyota. They’re coming out with an all-new Corolla. The ad created for the campaign apparently challenges the Corolla’s plain Jane image. The ad is only going to be shown in some markets — not the United States.
In the ad, a model struts by the car, removes a jacket and is then shown topless. Viewers do not know the model is androgynous until near the end of the commercial.
The model is 19-year-old, born in the Ukraine, Stav Strashko. Now stay with me closely folks, I’m not going have a pronoun debate about this — he identifies himself transgender and he identifies as male. But clearly he is androgynous. This is just about all the information I know at this time.
I’m thinking the ad is ok. Shocking? Yes. Positive PR for trans people? Yes. Exploitation? Not so much.
So, thumbs up or thumbs down on the ad campaign?
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